Sustainable development of tourism in Donostia/San Sebastián in 2017
- Monday, 22 January 2018
The pace of tourism in Donostia/San Sebastián experienced a slight increase of 2.24%, with this figure rising in some months, especially in the low season, and falling in other months. This figure contrasts with a sharper level of growth in recent years and seems to indicate a more moderate and sustainable level of development. According to EUSTAT data, the month which experienced the highest level of growth was February, up 4.87% (this analysis does not factor in March and April, as Easter Week fell in March in 2016 and in April in 2017, distorting the figures). In August, on the other hand, in the middle of the high season there was a slight decrease (-0.53%).
It is important to emphasise the increasingly international character of tourism in the city, with foreign visitors already representing 56.66% of the total. In terms of the key objectives of the Donostia/San Sebastián VISIT-BIZI 2017-2021 Master Plan, San Sebastián Turismo & Convention Bureau has decided to focus on a balanced and sustainable evolution oftourism, in addition to internationalisation, promoting the city as a year-round destination and emphasising the authentic character of the destination. The figures from this study show that things are moving in the right direction.
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