The Office of the Deputy Mayor is to organise a round table discussion about travel intelligence within the framework of the Executive Council of the World Tourism Organisation
- Tuesday, 22 May 2018
The aim is to contribute different opinions and experiences about the best use of travel intelligence in order to enable this to better serve people and to contribute to a more effective and sustainable development of destinations, their residents and their visitors.
Within the framework of the meeting of the Executive Council of the World Tourism Organization, the Office of the Deputy Mayor, through San Sebastián Turismo & Convention Bureau and in collaboration with the Basque Government's Department for Tourism, has organised a round table discussion to share views about the use of travel intelligence, a strategic management tool which converts big data into knowledge and information which can be used by destinations to anticipate the needs of residents and visitors and make improvements.
Under the title of “Travel Intelligence: Keys to Management and Innovation in Cities”, the meeting strives to discuss how travel intelligence can be used to provide a service to people and to contribute to the sustainable development of a destination. The aim is to contribute different perspectives and experiences about the best use of such management tools, which are based on the concept of intelligent understanding of data and the endless possibilities that their effective usage can offer to support a better common governance. In today’s times, successful management of tourism is essential to safeguarding the quality of life of a city and its people, and for this reason it is important to explore the opportunities that travel intelligence provides, not only for effective tourism management, but also for cities themselves.
The round table discussion will be presented by Alfredo Retortillo, Basque Government Councillor for Tourism, Commerce and Consumption, and will be moderated by Ernesto Gasco, the Deputy Mayor and the Councillor for Tourism for Donostia/San Sebastián. Participants in the discussion will include Ignacio Alcalde, Vice-President of the Fundación Metrópoli, Iris Córdoba, Managing Director of the Global Sports Innovation Center, Santi Camps, founder and CEO at Mabrian, the Digital Platform for Travel Intelligence and José Luis Wagner Salazar, Head of Tourism Competitiveness at the Agència Valenciana del Turisme.
San Sebastián Turismo & Convention Bureau is to distribute materials about responsible and sustainable tourism
“My guide to be a Donostiarra”
San Sebastián Turismo & Convention Bureau has created a responsible tourism guide titled, “My Guide to be a Donostiarra”. The first pages of this booklet include advice which encourages visitors to behave in a responsible and sustainable manner:
1. I will greet people in Euskera: Kaixo & Agur!
2. I will discover the authentic character of the city and its people
3. I will take a responsible approach to the environment
4. I will get around on public transport, foot or bicycle
5. I will buy in small or traditional stores like a local
6. I will respect the peace and privacy of neighbours
The booklet will be distributed to all of the delegates of the Executive Council of the World Tourism Organization together with the map and guide to the city, the “Feel Like A Donostiarra” notebook with activities and experiences offered by small and medium enterprises in the city, and a small Euskera (Basque) dictionary.