New answers to new types of tourism

It is impossible to fully understand the reality of Donostia today without taking into account the impact of tourism. The city has welcomed tourists with pride and pleasure since the 19th century, and thanks to tourism we now have a vibrant city with infrastructures and a range of cultural options that rival those of major cities.

However, the growth of global tourism and our city’s popularity as a top destination in recent years has placed an unusual amount of pressure on certain parts of the city.

Which is why now is the time to rethink the tourism model we want for San Sebastián, and to do so by making the people who live here the cornerstone of the project. An authentic city, with quality of life for its inhabitants, will also be attractive for visitors.

The 2017-2021 Donostia/San Sebastián VISIT-BIZI Tourism Plan is the reflection of this approach. Tourism professionals, community leaders and citizens have worked together for over a year to find ways to create a new, more sustainable, more balanced, more authentic and higher-quality tourism.