San Sebastián, one of the cities that will lead the co-production of tourist attraction content in Spain

Tuesday, 09 February 2021

 The representatives of the group behind the co-creation of cultural tourism content—San Sebastián, Barcelona, Madrid, Valencia, Bilbao, Palma de Mallorca, Seville, Málaga and Santiago de Compostela—have met in Barcelona to set up the Spanish Council for Tourism Content and develop a stable plan for the co-production of tourist attraction content spearheaded by the cities.

Cristina Lagé, the Councillor for Sustainable Tourism, said that "we didn't hesitate to join the group of cities promoting this initiative, which is certainly an interesting one. Our city is a clear example of an urban destination based on the production of content and cultural attractions". Culture is one of the strategic priorities of the Donostia San Sebastián Master Plan, together with food, sports, city breaks and the meetings industry.