Donostia / San Sebastián beat records at FITUR and IBTM

San Sebastián presented its commitment to attracting tourism with high added value at FITUR and increased the number of enquiries by 250%

 Presentación San Sebastián fitur

Donostia San Sebastián Turismoa was at the FITUR fair from the 18th to the 22nd of January, to publicise the positioning of Donostia/ San Sebastián as a tourist destination: sustainable tourism, based on the balance, quality and authenticity of the destination, that revolves around 5 core strategies: cultural, gastronomic, sports, premium and congress tourism. 

Enquiries at the San Sebastián stand beat records, with a 250% increase compared to the last year that Fitur was held before the pandemic in 2020.

On the 18th the latest Donostia San Sebastián Turismoa project: Donostia San Sebastian Premium, was presented by the councillor for Sustainable Tourism Cristina Lagé, together with the associated companies Chillida Leku, and Navegavela. A commitment to quality tourism with high added value, moving away from mass tourism to target the kind of people who are interested in authenticity, local colour, being pampered, and above all, in really experiencing the city. This new line of work also aims to position the city and to develop an offer of tourist products and services with local companies in the sector that target this kind of client. 

San Sebastián increased the number of meetings held with national and international agents at the Feria IBTM World by 30% 


A delegation from Donostia San Sebastián Turismoa, together with representatives from 11 associated companies - Hagoos, Basque Destination, Inbasque, Tenedor Tours, Aquarium, Kursaal Congress Centre, Ficoba, the Hotel de Londres and de Inglaterra, the hotel Silken Amara Plaza, the hotel Arima and Sade Hoteles (Zinema 7 and Lasala Plaza) -, visited the Feria IBTM World in Barcelona from the 29th of November to the 1st of December, led by Basquetour.

The represntatives from the San Sebastian Convention Bureau and its associated companies had an intensive appointments schedule at this event for professionals, considered to be one of the most important in the world in the business and congress travel sector. Meetings with national and international players in the MICE sector increased by 30% compared to the last on-site fair held in 2019.