Success in promoting San Sebastián as a Christmas destination

Sunday, 01 January 2023

The "Feel the Magic" campaign, launched by Donostia San Sebastián Turismoa to promote the city as a Christmas destination has achieved some significant results in the two markets that have basically been targeted: Spain and France. 

The "Feel the Magic" campaign, launched by Donostia San Sebastián Turismoa to promote the city as a Christmas destination has achieved some significant results in the two markets that have basically been targeted: Spain and France.

The campaign has been 100% on-line, and has obtained 8 million ad impressions that have generated more than 105,000 views and clicks on the Donostia San Sebastián Turismoa web page. In addition, 18,000 people have taken part in the draw for 3 short breaks, and the 3 winners already have their " vouchers" to enjoy San Sebastián in the next few months.

Donostia / San Sebastián has also been promoted as a Christmas destination on social media in collaboration with Genoa, the other European Christmas capital, and the British influencer Nicola Easterby for the generation of interactive content. The reach of the organic Christmas publications on DSST’s social media in December has achieved 527,477 views on Facebook, 1,098,705 on Instagram, and 642,284 on the UK influencer’s profiles.