Donostians for sustainable tourism
“Sharing quality, sharing life”
Many Donostians are in favour of continuing to share our city with visitors in a balanced and sustainable manner and of safeguarding the 15,000 jobs that are generated by tourism every year. Tourism continues to underpin a range of industries and the local economy as a whole, both directly and indirectly, and 95% of the companies linked to tourism in Donostia are local SMEs.
The ‘Donostians for sustainable tourism’ campaign aims to share the voices of Donostian people that benefit from the positive effects of balanced, quality tourism. The campaign forms part of the VISIT- BIZI 2017-2021 Master Plan for Tourism in Donostia/San Sebastián which promotes concepts such as sustainability, striking a balance between residents, visitors and businesses, quality of life and quality of visits and the authentic nature of Donostia/San Sebastián as a destination.